Self-Showing Is The Future – And Rently Is At The Helm

Join The Future Of Real Estate Showings

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While self-service might not be the first thing that comes to mind for most Property Managers when it comes to the leasing process, it certainly should be. Customer service trends have been rapidly changing with our society’s increasing technological dependence. In fact, self-service is quickly moving beyond being simply an “option” to consumers.

Think about it: technology has allowed us to seamlessly purchase a coffee or meal from our phone, or schedule a ride without having to hail a taxi. With this in mind, why not use technology to offer more options to tenants?

The growth of self-showing technology is quite apparent in the real estate industry, especially in recent years – and it certainly doesn’t show a decline any time soon.

“One reason that self-guided tours will be more widely adopted is cost. Right now, tours are a few hundred dollars per community (apartment), but that should come down,” writes Les Shaver for the National Apartment Association (NAA).

It’s time for property managers to harness the technology that will make self-showing effective. According to the NAA, self-showing tours will be widely adopted for several reasons, efficiency and cost-effectiveness being at the top of that list.

What Is Self-Showing Technology?

Services like Rently provide the future of self-service in the Property Management industry. We’re paving the way for you to reach more tenants, show more vacancies, and execute more leases. With the Rently Showing Solution, potential renters can view a rental property on their terms at a time of their choosing.

Why Self-Showing?

The rise of self-showing isn’t just due to technological convenience. The traditional 9-5 work environment is no longer the way renters are earning income. In fact, according to Statista findings based on data from both Upwork and Edelman, 35% of the U.S. workforce – 55 MILLION people – were freelancers in 2016, two million more just two years prior. Meanwhile, our statistics show that 40% of renters usually look at properties after work or on the weekends. Though this might present a challenge to Property Managers when it comes to scheduling showings, the need for a solution that serves both managers and renters is here.

Whether your prospective tenant has availability at 6:00 p.m. or 8:00 a.m. you’ll be able to meet their needs, setting you apart from other property management firms which only offer showings at “traditional” times. That flexibility extends to your office as well. Wouldn’t it be nice to leave the office at a reasonable time while leasing more properties?

How Does Rently Make Self-Showing Easy?

As the industry’s premier real estate showing service, the Rently system enables property managers to allow self-service showings of their vacant properties to verified potential tenants. Rently focuses on making the process both efficient and safe; by using the system, you can rest assured that you’re only letting verified renters inside, you’re mitigating property damage, and you’ve got eyes on who’s at what property and when.

Institutional firms aren’t the only groups that can profit from Rently’s solutions. Small property management firms can reap as many benefits from Rently’s resources because our solutions are scalable. A single Property Manager can now manage showings for your firm’s entire portfolio, essentially allowing your managers or showing agents to be everywhere at once.

Not only does Rently’s self-showing solution give your tenants any time access to your properties, but the Rently scheduling platform also allows tenants to schedule an in-person showing with you without having to call. This state-of-the-art automation enables you to manage more with less, right from your office – and can help you properly prepare for the future of real estate showing.

Ready To Get Started with Rently?

We’re excited to invite you to learn more about how Rently can improve and optimize your business. Feel free to explore our blog for more great content on our services, and connect with us today to get started. We look forward to hearing from you soon!

4 Ways Rently’s Real Estate Showing Service Ensures Safety

Safety is the name of the game for Rently.

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As a real estate property manager, you put yourself at risk every day. Think about it: from meeting new clients to showing properties, letting strangers in your car to marketing yourself online, the day-to-day tasks of real estate open property managers up to a wealth of situations that could jeopardize their personal safety. Scary, right?

Enter Rently, the industry’s premier real estate showing services. The Rently system enables property managers to allow self-service showings of their vacant properties to verified potential tenants. Here are just a few of the ways that Rently’s real estate showing service ensures property manager safety:

You’re Only Letting Verified Renters Inside

Rently’s real estate showing service was created with improved security in mind. With Rently, renters must register online with a valid credit card and are only given one-time access when they are at the property. This not only helps weed out lookie-loos or those simply looking to case the property for a future break-in but helps to ensure that the renter is actually serious about looking for a rental.

What’s more, Rently constantly monitors activity logs to make sure your properties are secure. Detailed reports are available to property managers so owners can feel confident in the process.

You’re Mitigating Property Damage

With over 4 million check-ins nationwide (and growing), we’ve never had a serious case of a renter using Rently to cause damage to a property. We won’t lie, property management is often about mitigating risk, and while the best way to mitigate exposure to risk is to get a renter in the property with a signed lease, that’s not always possible.

We use the same precautions as the car rental or hotel industries —taking a valid credit card and verifying their SmartPhone so that the renter is on the hook for any damage done during a self-showing. The system polices itself; your renters are looking to keep their credit intact, which means they’re more likely to be responsible.

In the unlikely event that there is an incident of any kind, you are able to report it directly to your Rently Client Success Manager for resolution. We have your back!

You Don’t Need to Meet (or Drive Around) Strangers

Self-service showings are quickly growing in popularity across the country, and it’s not just because they fulfill the potential tenant’s need for instant gratification. Property managers love the added security and safety that comes from not having to meet strangers at vacant properties or drive them around on a tour of properties.

The National Association of Realtors® suggests that you should always meet new clients at your office so colleagues know who you’re meeting with. They also suggest that you take a copy of the person’s driver’s license for added precaution prior to putting them in your car for a tour. These are great steps to take, but they do not mitigate the risk quite like a self-service showing.

You’ve Got Eyes on Who’s In and Out

When you use Rently’s real estate showing service, you also have the added security of knowing who goes in to the property, and when. Rently will send you a real-time email alert with the name and number of the prospective renter as they check-in to see your property. Additionally, you can always log back in to the Rently management portal to view detailed activity logs for each property you have listed with Rently.

Get to Know the Premier Real Estate Showing Service

With all this technology available to property managers, why risk your safety? Learn more about Rently’s real estate showing service by browsing our website and blog, and don’t hesitate to connect with a member of our team today! We look forward to hearing from you soon.

4 Ways Rently Is Leading The Real Estate Showing Service Industry

Rently is leading the way for the future of real estate

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Real estate showings are pretty predictable. It starts with a potential tenant scouring the internet for days and weeks to find that must-have property in the perfect neighborhood. They pick up the phone and call the property manager to schedule an appointment, but the manager is out showing other properties and has to call them back. When they’re finally connected, a showing is scheduled hours, if not days, from the initial contact.

It’s the day of the showing. The property manager opens the door and walks the potential tenant through the property —often pointing out the obvious: bedrooms, bathrooms, kitchen, etc.— and then locks the place back up.

We can do better!

Leading the Real Estate Showing Service Category

At Rently, we believe there are many ways to improve the traditional real estate showing experience —for both property managers and tenants alike. Here are just a few ways that we’re working to change the game to become the leading real estate showing service.

We’re Helping Property Managers Convert Leads

Property managers are busy people! From handling tenant and building issues to marketing and leasing new listings, no two days are ever the same. When potential tenants call about a property, they’re typically looking for two things: 1) more information on the property and 2) to schedule an appointment. But dropping everything to drive across town and show a property isn’t always an option.

With Rently, property managers are able to convert more of these phone calls into showings, because potential renters can view the property in person —without the property manager present. More cold leads can be turned into warm showings, simply because of convenience!

We’re Helping Potential Tenants Find Homes Faster

With Rently, potential tenants no longer have to wait days to see a property they’re interested in. They can easily search self-service showing properties directly on Rently.com, and then view those properties on their own time. This allows renters to make faster decisions. In some cities, where the rental markets are competitive, this can be the difference between finding the right place and missing out.

We’re Helping Property Managers Stay Connected

With all the tasks and duties on a property manager’s plate, even answering the phone can be difficult. In the event that a manager is unable to pick up the phone or schedule a showing immediately, the potential tenant will be guided through an automated self-service showing.

What’s more, Rently Call Center and Rently Scheduling, our add-on services, are available to answer incoming calls and can answer questions about the property and policies to provide potential tenants with a seamless experience. For property managers, this means never missing the opportunity to convert a lead into an appointment.

We’re Helping Fill Rentals Faster

Finding a new place to live shouldn’t be an uphill battle, and streamlining the process via Rently’s real estate showing service means everyone —property managers, owners and tenants— are saving valuable time. We’re helping to cut days out of the leasing cycle by minimizing the amount of time between the initial contact and the showing, and that makes it easier for tenants to make a decision quickly.

Potential tenants can see the property quickly. Property managers can handle more lead and property volume. Decisions can be made faster. Owners get their rentals filled quickly. It’s a win-win all around.

Learn More About Real Estate Showing Services

Are you a property manager looking to streamline the leasing cycle? We encourage you to learn more about how Rently works. Real estate showing services are the transforming the way property managers run their business, and it would be our pleasure to help you get started.Connect with us today to learn more!