Privacy Policy

Rently Privacy Policy

Last modified:  March 3, 2024 | Archived Versions

Consumer 2.0, Inc., d/b/a Rently (“Company” or “We” or “Us” or “Our”) is an ISO 27001 certified organization. We respect your privacy and are committed to protecting it through our compliance with this policy. We welcome your comments and feedback.

This policy describes the types of information we may collect from you or that you may provide when you visit the website https://use.rently.com/ (the “Website”), use the Rently Tours app or Rently smart home technology, or when you use our services (together with the Website, our “Services”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to information we collect:

• • On this Website.
• • In email, text, and other electronic messages between you and this Website.
• • Through the use of our Services.

It does not apply to information collected by:

• • Us offline or through any other means, including on any other website operated by Company or any third party (including our affiliates and subsidiaries); or
• • Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or on the Website.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Services. By accessing or using the Services, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of the Services after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

We reserve the right, at our discretion, to modify or remove portions of this privacy policy at any time. This privacy policy is in addition to any other terms and conditions applicable to the Services. We do not make any representations about third party websites that may be linked to the Services.

We recognize the importance of protecting the privacy of information collected about visitors who use our Services, in particular information that is capable of identifying an individual (“personal information”). This privacy policy governs the manner in which your personal information, obtained through the Website and through the Services, will be used.

Personal Information

Personal information about visitors to our Website and users of our Services is collected or stored only when knowingly and voluntarily submitted. For example, we may need to collect such information to provide you with further services or to answer or forward any requests or inquiries. It is our intention that this policy will protect your personal information from being dealt with in any way that is inconsistent with applicable privacy laws.

We collect several types of information from and about users of our Website and Services, including:

• • Personal information, such as name, postal address, email address, telephone number, date of birth, employment information, salary, and proof of income;
• • Government documents and identifiers, such as a driver’s license, state identification card number, passport number, individual taxpayer identification number, and/or Social Security Number;
• • Digital photographs and video recordings of your face, and associated audio recordings, that you may voluntarily provide to our service provider for purposes of identity verification; 
• • Payment information, such as credit card number, financial account information, and other payment details; 
• • Information that is about you but individually does not identify you; and
• • Information about your mobile device, IP address, internet connection, the equipment you use to access our Services, and usage details regarding the Services.

We collect this information:

• • Directly from you when you provide it to us.
• • Automatically as you navigate through the Website and use the Services. Information collected automatically may include usage details, IP addresses, and information collected through cookies.
• • From third parties, for example, our business partners and service providers.

Personal Information About Third Parties

We also collect personal information, such as name, email address, and telephone number, about certain third parties from users of our Services who complete a rental application. These third parties may include a prospective renter’s emergency contact, co-applicant, or guarantor. We may process the personal information of emergency contacts, co-applicants, or guarantors for purposes of evaluating a prospective renter’s rental application. Our practices regarding the collection, use, and disclosure of users’ personal information, as set forth in this privacy policy, also apply to personal information collected about third parties.

Information You Provide to Us

The information we collect on or through our Services may include:

• • Information that you provide by filling in forms on our Website. This includes information provided at the time of registering to use our Services, subscribing to our Services, or requesting further Services. We may also ask you for information when you report a problem with our Services.
• • Records and copies of your correspondence (including email addresses), if you contact us.
• • Your search queries on the Website.
• • Content that is captured and recorded when using our products and Services, such as video recordings, live video, photos, and data our products collect from their surrounding environment to perform their functions (such as motion and events).
• • The Rently Smart Home app syncs user contact list and image information to enable users to invite guests or other third parties to utilize Rently’s platform to simultaneously manage user’s devices.

Use of Information

Personal information that visitors submit through our Website or through the use of our Services is used only for the purpose for which it is submitted or for such other secondary purposes that are related to the primary purpose, unless we disclose other uses in this privacy policy or at the time of collection. Copies of correspondence sent from the Website that may contain personal information are stored as archives for record-keeping and back-up purposes only. Information such as email addresses or any other personal information is never sold, traded or given away.

Information We Collect Through Automatic Data Collection Technologies 

As you navigate through and interact with our Services, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

• • Details of your visits to our Website and the Services, including traffic data, location data, logs, scrolling and clicking activity, and other communication data and the resources that you access and use on the Website.
• • Information about your computer, mobile device, and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically is only statistical data and does not include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Services and to deliver a better and more personalized service, including by enabling us to:

• • Estimate our audience size and usage patterns.
• • Store information about your preferences, allowing us to customize our Services according to your individual interests.
• • Speed up your searches.
• • Recognize you when you return to our Services.
• • Provide a safe and secure experience for our users.

The technologies we use for this automatic data collection may include:

• • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
• • Google Analytics. We use Google Analytics to collect information about use of our Website and Services. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. We use the information we get from Google Analytics only to improve this site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personal information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Service and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser. To learn more about the information captured by Google Analytics, please visit Google’s privacy policy here.
• • Session Recording and Heatmap Technologies. We use Microsoft Clarity to record users’ interactions with the Website in a manner that allows us to view replays of clicks, page views, and mouse movements and to track information such as date, time, location, and device type in connection with users’ visits to the Website. This information helps us to understand user engagement with and behavior on the Website and to diagnose usability problems and improve the Website. We do not record any personally identifiable information through session recording and heatmap technologies. 

Third-Party Use of Cookies

Some content or applications, including advertisements, on the Website are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies to collect information about you when you use our Services. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.

Rently uses automated tools to verify customer-submitted data. Customer data may also be processed by third parties to ensure any data submitted by a user is independently verified. We ensure that processors working with us are compliant with PCI/DSS and applicable privacy law.

Sharing information

Rently collects user-submitted data on behalf of third-party managers and/or property owners that utilize the Rently platform. 

Prospective renter information that is shared with third-party managers and/or property owners may include prospect name, email, contact phone number, government document or identifier, property viewing and ban history (if applicable), digital photograph and audio and video recordings you provide for identity verification purposes, and time of the self-guided tour. Information collected is used solely for the purposes of preventing fraud, securing the self-guided tour and prospective renter follow-up by a third-party manager and/or property owner.

 Data is not resold or remarketed by Rently to any third-party services.

Your location data (latitude, longitude and accuracy estimate) will not be shared with anyone or used for any purpose other than its intended use.

We may disclose personal information that we collect or you provide as described in this privacy policy:

• • To our subsidiaries and affiliates.
• • To contractors, service providers, third-party managers and/or property owners, and other third parties we use to support our business.
• • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Rently’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Rently about our Service users is among the assets transferred.
• • To fulfill the purpose for which you provide it.
• • For any other purpose disclosed by us when you provide the information.
• • With your consent.

We may also disclose your personal information:

• • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
• • To enforce or apply our agreements, including for billing and collection purposes.
• • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Rently, our customers, or others, including when you have been banned from a certain property.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

• • Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly. You can opt out of session recording and heatmap technologies through the Digital Advertising Alliance system by selecting “Microsoft” here. 
• • Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by sending us an email with your request to [email protected].

We do not control third parties’ collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.

Accessing and Correcting Your Information

You can review and change your personal information by sending us an email at [email protected] to request access to, correct or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Data Security

All location data is securely stored using technology and security features that safeguard the privacy of your location information, including:

• • Maintaining and protecting the security of computer storage and network equipment;
• • Security procedures that require user names and passwords to access sensitive data;
• • Applying encryption or other appropriate security controls to protect location information when stored or transmitted by us;
• • Limiting access to location information to only those with jobs requiring such access.

Background Location Data

We may collect approximate location data from a user’s mobile device. We collect this data to enable specific features and for security reasons. We only use location services data when it is directly relevant to the features and services provided by the Services. For example, we access location data from your mobile device when you take a self-guided tour. You are unable to conduct a self-guided tour if we cannot collect geolocation data due to your device and app settings. You must also turn off all VPNs to obtain access to a property for a self-guided tour. Location data is not provided, resold, or remarketed to third parties. 

Video Doorbell Data

Rently’s smart home technology includes doorbell video cameras (“Video Doorbells”). Video Doorbells detect motion near their location (an “Event”). Video footage of the Event is stored locally on the Video Doorbell’s SD card.  Photo footage of the Event is stored in the cloud of our Video Doorbell vendor. Only the residents occupying the home where the Video Doorbell is used can access the stored Event recordings. Rently does not have access to stored Event recordings.

When the resident vacates the property, we ensure that their Event video and photo recordings are not accessible to new residents. Event recordings will also be deleted if the resident manually reformats the SD card or performs a hard reset of the Video Doorbell.

Rently does not use Event data for facial recognition purposes or for the purpose of identifying an individual. 

Access Panel Data

Properties that utilize Rently’s smart home technology may use a Rently access panel with video intercom capabilities (the “Access Panel”). When individuals visit a property and interact with an Access Panel to call a resident or enter the building, a photo will be taken of the individual. Photos may be shared with the property or law enforcement for security purposes. Rently will not use or share such photos for any other purpose. Rently is not responsible for use of the photo by a property or by law enforcement.

Children Under the Age of 13

Our Website and Services are not intended for children under 13 years of age. No one under age 13 may provide any personal information to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website, register on the Website, use the Services, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at [email protected]. 

Your State Privacy Rights

If you are a California, Colorado, Virginia, Utah, or Connecticut resident, your state’s law may provide you with additional rights regarding our use of your personal information.

Privacy Policy for California Residents

Effective Date: March 16, 2021

Last Updated on: December 31, 2023

This Privacy Policy for California Residents applies solely to all visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”), as amended by the California Privacy Rights Act of 2020, and any terms defined in the CCPA have the same meaning when used in this Policy.

Information We Collect

We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device (“personal information”). Personal information does not include:

• • Publicly available information from government records.
• • Deidentified or aggregated consumer information.
• • Information excluded from the CCPA’s scope, like:
  • • health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA), clinical trial data, or other qualifying research data;
  • • personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FCRA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.

In particular, we have collected the following categories of personal information from consumers within the last twelve (12) months:

Category	Examples	Collected
A. Identifiers.	A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.	YES
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).	A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.	YES
C. Protected classification characteristics under California or federal law.	Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).	YES
D. Commercial information.	Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.	NO
E. Biometric information.	Imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.	YES
F. Internet or other similar network activity.	Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.	YES
G. Geolocation data.	Physical location or movements.	YES
H. Sensory data.	Audio, electronic, visual, thermal, olfactory, or similar information.	YES
I. Professional or employment-related information.	Current or past job history or performance evaluations.	YES
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).	Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.	NO
K. Inferences drawn from other personal information.	Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.	YES

We obtain the categories of personal information listed above from the following categories of sources:

• • Directly from you. For example, from forms you complete or products and services you purchase.
• • Indirectly from you. For example, from observing your actions on our Website.
• • From our service providers. 

Use of Personal Information

We may use or disclose the personal information we collect for one or more of the following purposes:

• • To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to request a price quote or ask a question about our products or services, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product or service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new product orders or process returns.
• • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
• • As described to you when collecting your personal information or as otherwise set forth in the CCPA.
• • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our consumers is among the assets transferred.
• • For the safety and security of the users of our Services.
• • To prevent fraud.
• • To fulfill existing contractual obligations

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Sharing Personal Information

We may share your personal information by disclosing it to a third party for a business purpose. We only make these business purpose disclosures under written contracts that describe the purposes, require the recipient to keep the personal information confidential, and prohibit using the disclosed information for any purpose except performing the contract. We will only make these disclosures to affiliates or third parties who are bound by contractual obligations to keep personal information confidential that are at least as strict as those provided herein.

We do not sell personal information. In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose to third parties:

• • Identifiers;
• • Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)); and
• • Internet or other similar network activity; and
• • Biometric information, namely imagery and audio and video recordings of prospective renters’ faces.
• • Sensory data, namely audio and video recordings of prospective renters’ faces.

Your Rights and Choices

The CCPA provides California residents with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Right to Know and Data Portability

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months (the “right to know”). Once we receive your request and confirm your identity (see Exercising Your Rights to Know, Correct, or Delete), we will disclose to you:

• • The categories of personal information we collected about you.
• • The categories of sources for the personal information we collected about you.
• • Our business or commercial purpose for collecting that personal information.
• • The categories of third parties with whom we share that personal information.
• • If we disclosed your personal information for a business purpose, the personal information categories that each category of recipient obtained.
• • The specific pieces of personal information we collected about you (also called a data portability request).

Right to Correct

You have the right to request that we correct any inaccurate personal data we maintain about you. 

Right to Delete

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions (the “right to delete”). Once we receive your request and confirm your identity (see Exercising Your Rights to Know, Correct, or Delete), we will review your request to see if an exception allowing us to retain the information applies. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.
2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
3. Debug products to identify and repair errors that impair existing intended functionality.
4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
8. Comply with a legal obligation.
9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

We will delete or deidentify personal information not subject to one of these exceptions from our records and will direct our service providers to take similar action.

Exercising Your Rights to Know, Correct, or Delete

To exercise your rights to know, correct, or delete described above, please submit a request by either:

• • Calling us at 888-659-9596
• • Emailing us at [email protected] 

Only you, or someone legally authorized to act on your behalf, may make a request to know, correct, or delete related to your personal information.  You may also make a request to know, correct, or delete on behalf of your child.

You may only submit a request to know twice within a 12-month period. Your request to know, correct, or delete must:

• • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
• • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We will only use personal information provided in the request to verify the requestor’s identity or authority to make it.

Response Timing and Format

We will confirm receipt of your request within ten (10) business days. If you do not receive confirmation within the 10-day timeframe, please contact 888-659-9596 or [email protected]. 

We endeavor to substantively respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing.

If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

Any disclosures we provide will only cover the 12-month period preceding our receipt of your request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

• • Deny you goods or services.
• • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
• • Provide you a different level or quality of goods or services.
• • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Other California Privacy Rights

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to [email protected].

Additional State Privacy Rights

Colorado, Connecticut, Virginia, and Utah each provide their state residents with rights to:

• • Confirm whether we process their personal information.
• • Access and delete certain personal information.
• • Data portability.
• • Opt-out of personal data processing for targeted advertising and sales.

Colorado, Connecticut, and Virginia also provide their state residents with rights to:

• • Correct inaccuracies in their personal information, taking into account the information’s nature processing purpose.
• • Opt-out of profiling in furtherance of decisions that produce legal or similarly significant effects.

To exercise any of these rights, please contact us at [email protected].

Changes to Our Privacy Policy

We reserve the right to amend this privacy policy at our discretion and at any time. When we make changes to this privacy policy, we will post the updated notice on the Website and update the notice’s effective date. Your continued use of our Services following the posting of changes constitutes your acceptance of such changes.

Contact Information

If you have any questions or comments about this notice, the ways in which we collect and use your information described here and in the privacy policy, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

Phone: 888-659-9596

Email: [email protected]