Rently Is More Than You Think

If you’ve heard of Rently, there’s a good chance you know us as the self-guided touring company. Maybe you picture a lockbox on a door handle, a prospective renter letting themselves in to tour your vacant unit, and that’s the end of the story.

We get it, but it’s time to set the record straight.

Rently has evolved into something far more powerful than just a self-touring tool. Today, we’re a Resident Lifecycle Management (RLM) Platform — a single, unified system that supports property managers and operators from the moment a renter discovers your vacant listing to the day they renew their lease, covering the entire renter journey. Whether you manage single-family rentals, multifamily communities, build-to-rent developments or student housing, Rently is built to meet you where you are.

The Problem with Point Solutions

Most operators are stitching together five, six, even eight different proptech tools to manage their properties — one for listings, one for access, one for smart home devices, one for security monitoring, and one for lead nurturing. Every disconnected system is a gap where leads fall through, staff time gets wasted, and residents feel the friction.

Rently was designed to close those gaps. Our platform covers the full renter journey across three phases: Listing, Leasing, and Living.

Listing Phase — Fill Vacancies Faster

Getting the right renter in the door starts with visibility. Rently syncs your listings to major ILS platforms and our own ILS marketplace, homes.rently.com, where renters specifically search for self-guided tour options. On average, 25% of our clients’ leads come directly from Rently — that’s a meaningful channel you may not be tapping into yet.

But it’s not just about where your listings appear. It’s about what happens when a prospect inquires. Rently automatically triggers a self-tour invitation the moment someone expresses interest, and our integrations with Apartments.com and Zillow let renters book tours directly from those listings without any manual follow-up from your team.

And if you want to take it a step further, Ria — Rently’s AI leasing agent — handles lead nurturing around the clock through omni-channel communication, so no prospect goes cold over a weekend or after hours. With 53% of renters preferring to tour outside business hours, this matters more than ever.

Leasing Phase: Turn Prospects Into Residents

Self-guided tours are where Rently built its reputation, and we’ve made them smarter than ever. We know renter leads want tour flexibility and no-pressure environments, self-guided tours provide that. 83% of leads want to take self-guided tours while 53% want to tour outside of regular office hours & weekends. Offering self-guided tours also means that 88% of your leads will tour the same-day for faster leasing.

Every prospect goes through a multi-layer security and ID verification process before they can schedule a tour — and they confirm their ID again and physical location upon arrival to tour a unit. It’s a seamless experience for legitimate renters and a meaningful deterrent for bad actors.

For multifamily operators, our Self-Guided Tours with Wayfinding powers GPS-like navigation for your community. Prospects get real-time directions to parking, building entrances, specific units, and amenities — and they can tour multiple units in a single visit, on their own terms. No leasing agent hand-holding required.

Behind the scenes, Rently integrates directly with the property management software you’re already using — Yardi, RentCafe, RealPage, Entrata, and AppFolio to name a few — automatically syncing property details and pushing guest cards back to your PMS or CRM so your team always has a complete, accurate picture of every lead. See full list of partnerships.

Living Phase — Retain Residents and Operate Smarter

This is where Rently’s evolution really shows. We’re not just getting renters through the door — we’re improving the experience of living there. Most clients run leaner operations, reduce risk, and drive incremental revenue across your portfolio from their smart home deployments.

Rently’s smart home platform gives property managers centralized, remote control over every connected device across their units and common areas. Manage thermostats, locks, lights, and more from a single dashboard. No more rolling a truck to handle a lockout. No more tracking down physical keys for move-ins or maintenance.

For residents, that same smart home experience lives in their pocket right on their phone. They can unlock their door, adjust the temperature, grant access to a guest, and set automations — all from the Rently app. It’s the kind of modern living experience that drives lease renewals.

Access control goes deeper, too. Rently’s smart locks and access panels support keypad codes, key fobs, app access, and intercom — whatever works for your community. And for properties that need an extra layer of security, we offer perimeter cameras, doorbell cameras for individual units, and license plate recognition for vehicle access, all integrated with our access panels for seamless event logging.

Rently also designs and manufactures most of their own smart home hardware to bypass supply chain constraints and control overall quality. Their hardware ecosystem includes:

• • Smart Hubs: The core of their system. Their flagship Smart Hub Pro acts as a router, Z-Wave hub, and thermostat in one, allowing managers to keep devices online even without resident Wi-Fi.
  • Access Control: Control every entry point, from anywhere. From the community gate to the unit door. No key. No lockouts. No liability gaps. Easy to use main entrance access panels with intercoms for streamlined resident and guest access to common area keypads to control access. Plus proprietary keyless entry systems like the Smart Bolt Elite with instant rekeying capability upon move-outs and secure self-guided tours when vacant.
  • Safety & Damage Prevention: From water leak sensors, smoke/CO alarms, and motion detectors to security cameras for perimeter monitoring, doorstep security and automated vehicle access. Set up alerts to notify you the moment something goes wrong, before a $12,000 water remediation bill lands on your desk.
  • Energy Management: Remotely control thermostats, lighting, and outlets to reduce utility costs during vacancy and extend the life of your HVAC systems.

Managers control these manufactured devices via a centralized property management portal, while residents use the Rently Smart Home app to control their unit’s access and climate.

One Platform. Every Stage of the Rental Journey.

Here’s the bottom line for operators managing SFR, multifamily, BTR communities, or student housing: the rental market is competitive, resident expectations are rising, and operational efficiency is no longer optional. You need tools that work together, not alongside each other.

Rently gives you:

• • Broader reach through listing syndication and a dedicated renter marketplace
  • 24/7 touring with AI-powered lead nurturing and flexible tour options
  • Verified, secure showings with multi-layer ID verification
  • Effortless leasing workflows through PMS integrations that eliminate duplicate data entry
  • Smart home technology that improves resident satisfaction and simplifies property oversight
  • Comprehensive access control and security across every entry point that let the right people in and keeps everyone else out

All of it, from one platform, built specifically for how rental operators work.

What’s New in 2026

This year, Rently’s product team zeroed in on one of the biggest challenges operators face: leads going cold before anyone can follow up. Too many top-of-funnel opportunities — late-night inquiries, after-hours website visits, leads who never quite scheduled a tour — were slipping through the cracks. The research was stark: a 30-minute delay in response drops lead engagement from 40% to just 10%. By the time your team arrives in the morning, that renter has already booked a tour somewhere else.

We’ve introduced the following products and features to fix that.

Rently Intelligence, Ria, Your AI Leasing Assistant

Ria is Rently’s AI leasing assistant, built directly into the lead funnel — not bolted on top of it. She responds to prospect inquiries via SMS and email in seconds, 24/7, without requiring any staff intervention. Because Rently owns the full prospect journey from first listing view to completed tour, Ria starts with context about exactly where each lead dropped off and sends hyper-personalized follow-ups that feel like they came from a human agent. The result: more leads nurtured, more tours booked, more leases signed — without adding headcount.

Fee Transparency

New regulations require landlords and property managers to display all rental costs — application fees, pet fees, security deposits, utility charges, and more — on every listing, upfront. Rently now makes it easy to publish complete fee information directly on your listings across Homes.Rently.com, Zillow, and other syndicated ILS partners. Beyond compliance, transparent pricing builds trust with prospective renters and protects your reputation from the kind of hidden-fee backlash that spreads fast on social media and review sites.

Fee-Free Tours

Rently Self-guided tours no longer require renters to pay a fee. Removing that cost barrier eliminates a meaningful friction point that was causing leads to hesitate or abandon the touring process altogether. Clients who’ve unlocked Fee-Free Tours through Rently’s new LeaseBoost Bundle are seeing an average 25% increase in unique leads touring, 20% more completed self-guided tours, and an 8.5% lift in new prospect conversion.

ILS Direct Scheduling

Prospects can now book a self-guided tour directly from Zillow and other participating ILS platforms in just 2 clicks — down from an 11-step process that introduced a 3-minute delay and significant drop-off. Eliminating that friction means fewer leads lost between inquiry and scheduled tour. Most clients see a 2x increase in inquiry-to-tour scheduling after enabling this feature.

TourPass

TourPass removes the most common drop-off point during a self-guided tour: the moment a prospect has to locate the lock serial number and manually enter an unlock code. With TourPass, the unit’s connected Rently smart lock auto-unlocks when the prospect is in proximity — no steps required. Rently is the only self-guided touring provider offering this capability, available through both the Rently Tours App and web browser. Specifically for Single Family self-guided tours only.

Lead Funnel Performance Dashboard

The updated Rently Manager portal now includes a centralized Lead Funnel Performance Dashboard with 12 key KPIs giving you a complete, visual view of your pipeline from first inquiry to signed lease. You can also track and quantify the cost savings generated by your self-guided tour program — all in one place, without exporting spreadsheets or toggling between tools.

Ready to See the Full Picture?

If you’ve been using Rently for tours, you’re only seeing part of what’s possible. And if you haven’t tried Rently yet — now you know there’s a lot more to the conversation.

Book a demo and let’s talk about what resident lifecycle management can do for your portfolio.

Rently serves single-family, multifamily, and build-to-rent operators across the country. Learn more at rently.com.