The U.S. housing market is experiencing a pivotal moment. A nationwide housing shortage has contributed to increased demand for rental properties, potentially putting pressure on property owners and managers to maximize efficiency while meeting the evolving expectations of renters. At the same time, the rapid growth of smart home technology has begun to transform the way people interact with their living spaces, with renters increasingly expressing a preference for convenience, security, and seamless digital experiences as desirable amenities. Enter Merrick Lackner, co-founder and CEO of Rently.
Published Feb 21, 2025
Merrick Lackner on Rently’s Role in the Evolving Rental Market
From the Blog
You might also like these articles
Rently 2025 Report on AI in Leasing
74% of Renters Lose Trust When AI Isn’t Disclosed During Leasing Journey The rental experience is entering a new era. Artificial intelligence has moved from abstract possibility to everyday reality, influencing how renters search for..
Rently’s Smart Hub Pro: A Smart Thermostat and Hub in One
What if one device could control a rental unit’s HVAC temperature, manage access and empower smart home automation? For property managers, this would offer centralized control and efficient management of the property's smart devices, while..
The Rently Access Panel Pro for Common Areas and Amenities
Rently is proud to announce the latest addition to our suite of smart property and access control solutions: the Rently Access Panel Pro. This innovative device is a direct evolution of our current access panel..
Smart Bolt Elite: The Most Flexible and Secure Smart Lock for Property Management
Property managers know that no two portfolios are alike—and neither are their operational needs. Whether you oversee single-family rentals, multifamily communities, or a mix of both, Smart Bolt Elite, Rently’s next-generation smart lock gives you..