The U.S. housing market is experiencing a pivotal moment. A nationwide housing shortage has contributed to increased demand for rental properties, potentially putting pressure on property owners and managers to maximize efficiency while meeting the evolving expectations of renters. At the same time, the rapid growth of smart home technology has begun to transform the way people interact with their living spaces, with renters increasingly expressing a preference for convenience, security, and seamless digital experiences as desirable amenities. Enter Merrick Lackner, co-founder and CEO of Rently.
Published Feb 21, 2025
Merrick Lackner on Rently’s Role in the Evolving Rental Market
From the Blog
You might also like these articles
A Guide to Self-Guided Tour Hardware
In today's rental market, offering self-guided tours is a competitive advantage. It provides convenience for prospective renters and saves property managers valuable time. But what hardware should you use to make it happen? Let's break..
Rently vs. ButterflyMX
Rently is more than property access! Offering one platform for property and unit access control, smart home automation, self-guided touring, marketing & video surveillance.
How Rently Boosts Efficiency for Single Family Rental Property Managers
The world of single family rental (SFR) operations and property management is a dynamic and demanding one. From marketing vacancies and coordinating showings to managing maintenance requests and ensuring tenant satisfaction, the plates never stop..
Rently and Buildium Integration
Property managers have a lot to do! Handle day-to-day operations, impress their property owners, build relationships with residents, and manage homes at scale. To succeed, they must rely on their valuable proptech tools to work..