The U.S. housing market is experiencing a pivotal moment. A nationwide housing shortage has contributed to increased demand for rental properties, potentially putting pressure on property owners and managers to maximize efficiency while meeting the evolving expectations of renters. At the same time, the rapid growth of smart home technology has begun to transform the way people interact with their living spaces, with renters increasingly expressing a preference for convenience, security, and seamless digital experiences as desirable amenities. Enter Merrick Lackner, co-founder and CEO of Rently.
Published Feb 21, 2025
Merrick Lackner on Rently’s Role in the Evolving Rental Market
From the Blog
You might also like these articles
Rently vs. Showing Hero
Rently is more than just self-touring! Rently’s Resident Lifecycle Management platform includes an exclusive ILS, syndication, self-guided tours, plus smart home and access control solutions.
Rently vs. Showdigs
Rently is more than self-touring! Rently’s Resident Lifecycle Management platform includes an exclusive ILS with +11.5M annual visitors, syndication, self-guided tours, smart home and access control solutions.
How to Market Your Smart Home Tech to Renters
So you’ve deployed smart home technology at your properties—great! Now comes the critical part: making back your investment. Along with operational benefits, one of the most valuable features of smart home is how desirable it..
Maximize Your Property Exposure with Rently’s ILS Syndication
In today’s competitive rental market, getting your vacant properties noticed is everything. Rently markets to millions of move-in ready renters on Rently’s exclusive ILS homes.rently.com, and also syndicates to top listing sites to expand your..