The U.S. housing market is experiencing a pivotal moment. A nationwide housing shortage has contributed to increased demand for rental properties, potentially putting pressure on property owners and managers to maximize efficiency while meeting the evolving expectations of renters. At the same time, the rapid growth of smart home technology has begun to transform the way people interact with their living spaces, with renters increasingly expressing a preference for convenience, security, and seamless digital experiences as desirable amenities. Enter Merrick Lackner, co-founder and CEO of Rently.
Published Feb 21, 2025
Merrick Lackner on Rently’s Role in the Evolving Rental Market
From the Blog
You might also like these articles
The Resident Experience Reimagined: Optimizing the Living Phase
In our previous deep dives, we explored how the Rently Resident Lifecycle Management (RLM) Platform captures interest in the Listing Phase and streamlines conversions in the Leasing Phase. But the longest,and most impactful, part of..
From Lead to Lease: Optimizing the Leasing Phase
In the first part of our series, we explored how Rently’s Resident Lifecycle Management (RLM) Platform optimizes the Listing Phase by syndicating properties and engaging prospects with AI. But once a prospect is interested, the..
Ways to Market Smart Home Technology as Luxury Amenity
Do you struggle with communicating the value of your smart home technology to prospective renters? In this webinar, we’ll discuss strategies for marketing smart home technology as a luxury amenity, so you can maximize tenancy,..
Optimizing the Start of the Resident Lifecycle: The Listing Phase
In the competitive world of leasing rentals, the "first impression" isn't made at the front door; it’s made on the screen. For both single-family and multifamily operators, the ability to capture interest, verify quality leads,..