Merrick Lackner on Rently’s Role in the Evolving Rental Market

The U.S. housing market is experiencing a pivotal moment. A nationwide housing shortage has contributed to increased demand for rental properties, potentially putting pressure on property owners and managers to maximize efficiency while meeting the evolving expectations of renters. At the same time, the rapid growth of smart home technology has begun to transform the way people interact with their living spaces, with renters increasingly expressing a preference for convenience, security, and seamless digital experiences as desirable amenities. Enter Merrick Lackner, co-founder and CEO of Rently.

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