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Rently vs. Showing Hero

Get more than
just self-touring!

Rently’s Resident Lifecycle Management platform includes an exclusive ILS, syndication, self-guided tours plus comprehensive smart home and access control solutions.

Competitive Comparisons
  • Self-touring leader

    Rently powers the most intuitive self-showing service, 88% of leads tour same day with +70% tour conversion rates.

  • Smart home ready

    Comprehensive, market-validated solution with more features to support resident lifecycle from listing, to leasing, to living.

  • AI-powered leasing

    Automated lead nurturing built-in for tour scheduling, follow-ups — your team stays focused on closing.

See the difference

Features Rently Showing Hero
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Exclusive ILS & syndication

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Rently Listings

Reach 11.5M renters on
Rently’s ILS & syndicate to
20+ popular listing sites.

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Highest converting self-tours

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True Self-touring

88% of leads tour same-day,
with +70% tour conversion rates.
Key KPIs for effective touring.

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Most secure self-tours

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ID-verified Leads

Rently verifies identities, pre-screens,
and checks location before providing
passcodes to view properties.

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Premium security protocols available

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SMB & Enterprise solution

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Rently Platform

Built for SFR, MF, BTR
& Student Housing – 2 listing
minimum.

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SFR only

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Access control & smart home solutions

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Rently Hardware

HW & SW provider, powers
SGT, access control and
smart home solutions.

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Why Clients Choose Rently!

We’re much more than just self-guided tours! Rently delivers an end-to-end Resident Lifecycle Management Platform designed to attract, convert, and retain renters. Providing a unified solution that spans the entire renter journey—from listing to leasing and living—we go far beyond single-point alternatives like ShowingHero.

Rently is recognized as the industry leader in self-touring, our comprehensive platform also handles vacancy advertising, agent-led tour scheduling, rental fraud prevention, leasing automation, AI-driven leasing agents, keyless access control, and smart home automations plus 3-minute move-ins and move-outs.

Rently’s exclusive ILS connects vacant properties with 11.5M annual rent-ready prospects and automatically syndicates listings to over 20 top listing websites, ensuring maximum market exposure. When prospects schedule a self-guided tour visit, they experience the market’s highest-rated tour interface (scoring 4.8 stars compared to just 3 stars (Trust Pilot) for ShowingHero). Superior touring encounters result in more satisfied prospects and increased lease conversions. Rently’s entire renter experience is fully customizable to keep your brand unique, backed by extensive security parameters—a stark contrast to ShowingHero’s minimal customization and restricted safety options.

Rently, established in 2011, continues under the guidance of its original founders, featuring a leadership team with an average tenure of 8 years. With a substantial workforce of over 450 employees distributed across 10 offices, Rently contrasts significantly with ShowingHero, which was founded in 2019 and publicly reports having a staff of 12 employees.

We’re known for our efficient deployments and high levels of customer satisfaction through our premier installation support, comprehensive implementation services, and dedicated client success professionals. Rently also manufactures its own line of smart home hardware including smart locks, access panels, intercom systems, smart thermostats, motion sensors and so much more.

Upgrade your community today

Discover more...

The Rently Resident Lifecycle Management (RLM) Platform

Since our founding in 2011, Rently has specialized in self-guided touring. Since then, we have expanded our offering to incorporate smart home technology, access control hardware, and security monitoring devices. Our software has also expanded..

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Maximize Your Property Exposure with Rently’s ILS Syndication

In today’s competitive rental market, getting your vacant properties noticed is everything. Rently markets to millions of move-in ready renters on Rently’s exclusive ILS homes.rently.com, and also syndicates to top listing sites to expand your..

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How Rently Boosts Efficiency for Single Family Rental Property Managers

The world of single family rental (SFR) operations and property management is a dynamic and demanding one. From marketing vacancies and coordinating showings to managing maintenance requests and ensuring tenant satisfaction, the plates never stop..

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