How Peak Property Management Stopped Chasing Leads & Started Closing More Leases with Rently Intelligence

Overview

Dedicated to transforming rental properties into lucrative, worry-free investments, Peak Property Management provides comprehensive management services across Dallas-Fort Worth and Birmingham. Since October 2021, the firm has utilized Rently’s Resident Lifecycle Management Platform to manage their vacancy advertising and offer self-guided tours via smart lock technology. Daniel Plorin, a Resident Services Manager overseeing roughly 200 units at Peak, was an early adopter and beta tester of Rently Intelligence, Rently’s proactive AI-driven automation tool built to eliminate manual outreach and enhance lead-to-lease conversion.

The Challenge

Prior to implementing Rently Intelligence, Peak’s leasing operation followed a more traditional, single-point-of-contact model with a high degree of manual coordination. While all prospective renters were supported, this structure created opportunities to improve lead response speed and availability, particularly during peak demand periods and outside standard business hours. Lead response times could extend during busy periods and into the following day for after-hours inquiries—an important gap given that most renters search in the evenings and expect near-instant engagement. This dynamic highlighted a clear opportunity to enhance lead responsiveness, capture more real-time demand, and create a more seamless leasing experience for today’s always-on renter. This could be a costly problem, since research shows that just a 30-minute wait drops renter engagement from 40% to just 10%. With 60% of renters searching outside business hours, leads were slipping through the cracks.

The Solution

The central component of Rently Intelligence is Ria, a 24/7 AI Leasing Agent that manages the full lead lifecycle — from initial inquiry through tour booking and follow-up — via personalized email and SMS. Unlike a standard chatbot, Ria tracks each prospect’s journey through the funnel, delivering context-aware, human-feeling outreach that keeps prospects moving. She handles routine questions automatically, sends tour reminders, and re-engages no-shows, freeing Daniel to focus on high-value closing work.
A key advantage is Ria’s deep integration with Rently’s existing marketing and self-guided tour infrastructure. Because she tracks everything from initial listing views to completed tours, her engagement is informed by the full prospect journey, which is something generic AI tools can’t replicate. The impact of Rently Intelligence has been transformative for Peak’s now two-person team (one human and one AI), which also handles maintenance and resident services. Daniel notes that AI has automated 95% of common inquiries and saved approximately 30 staff hours per month. Now he is able to focus on strategic growth, lease execution, and future technology evaluations.

 

“The knowledge base feature is a favorite of mine because it is easy to set up and adjust, allowing for procedure updates without requiring secondary manual follow-up calls to clarify information. The system operates so smoothly that the entire all-encompassing suite of Rently tools is the real benefit, rather than just one specific function.”

— Dan Plorin, Resident Services Manager at Peak Property Management.

About Peak Property Management

Peak Property Management provides expert solutions for property owners and tenants. From marketing and leasing to maintenance and financial reporting, they handle everything so you don’t have to. From growing your rental portfolio to finding the perfect home or securing a commercial space, Peak Property Management delivers smart, reliable solutions built for owners, residents, and businesses across Texas and Alabama. To learn more, visit https://www.leasepeak.com/.