Leasing at the Speed of AI: How WarmHaven Homes Transformed Operations with Rently

Overview

WarmHaven Homes specializes in the professional management of renovated Single-Family Rental (SFR) properties, prioritizing consistency and a high-quality resident experience. By acquiring and rehabilitating distressed assets for long-term leasing, the company leverages smart home technology and remote showings for its lease-up process. In February 2026, WarmHaven turned to Rently’s Resident Lifecycle Management Platform to streamline their vacancy marketing, offer self-guided tours, and deploy smart home technology across their rentals. As an early adopter of Rently Intelligence, the company also utilizes proactive AI-driven automation, a new tool that enhances lead-to-lease conversions and operational efficiency by eliminating the hassle of manual lead outreach.

Rently Intelligence features Ria, an AI leasing assistant that provides instant, round-the-clock responses to lead inquiries via SMS and email. Unlike traditional chatbots, Ria tracks each prospect’s progress through the leasing funnel, delivering personalized messaging that mimics human interaction. This automated engagement effectively motivates potential residents to advance from initial inquiry to property tours and finalized lease agreements.

The Challenge

Before implementing Rently across their entire portfolio, the company struggled with scaling property management efficiently. Hiring dedicated leasing staff was financially challenging, often consuming more than 25% of rental income due to administrative costs and renewal fees. Managing lead follow-ups and scheduling tours manually also proved difficult, particularly when trying to serve prospective renters outside of standard business hours.

The Solution

By adopting Rently’s all-in-one leasing platform, they expanded their marketing reach through Rently’s exclusive ILS and syndication to other major listing sites. Rently Intelligence provided autonomous lead management via SMS and email, ensuring nearly instantaneous responses at any time without requiring staff intervention, which subsequently drove higher tour demand. Furthermore, deploying self-guided tours at their vacant units provided immediate time savings, eliminating 30 to 50 minutes of travel and showing time per agent for each property visit. The Rently Manager portal also centralizes the management of all their smart home-enabled units.

WarmHaven Homes was considering developing an internal AI leasing agent to improve lead nurturing and front-end workflows. Discovering that Rently already offered this technology, fully integrated into their existing platform, led to their adoption of Rently Intelligence. This AI component successfully automated early-stage lead engagement, enhancing operational efficiency without the need for bespoke software development. The most significant reduction in labor expenses, however, was achieved through the remote showing capabilities of Rently’s Resident Lifecycle Management Platform. Their self-guided touring service facilitates roughly 250 showings every month, many of which take place on weekends or after hours, without requiring a large leasing team. Additionally, Rently’s smart home automation streamlines the management of both vacant and occupied properties, enabling efficient 2-minute move-in and move-out processes and simplified work order management.

“We are seeing great success with Rently Intelligence. Our AI leasing agent manages 93% of incoming lead questions, we’ve seen a 66% increase in tour demand, and we’re saving an additional 33 hours each month by not manually chasing leads. This helps us focus on high-value lease closings, not manual outreach.”

—WarmHaven Homes Leadership Team

How It Works

Rently’s Resident Lifecycle Management platform delivers a unified experience by merging solutions for the Listing, Leasing, and Living stages of the renter’s journey. Rently’s cohesive platform is engineered to optimize property management success, enhance the experience for residents, and increase operational efficiency.

The integration of Rently Intelligence directly into the platform further amplifies these capabilities, using AI to support, not replace, leasing teams through constant lead nurturing and coverage. This creates a 24/7 leasing cycle that maximizes lead capture and improves lead-to-tour and lead-to-lease conversion rates. Rently’s AI, known as Ria, offers a distinct advantage by being deeply embedded within the marketing and self-guided tour ecosystem. By monitoring the complete prospect journey from the first listing view to the final tour, Ria provides personalized, context-aware interaction that standalone AI tools lack. This holistic management across the entire lifecycle enables property managers to drastically reduce administrative burdens while increasing lead responsiveness.

“Rently’s all–in-one leasing solution with 24/7 lead automation and nurturing, self-tours, and smart home has been a huge success for us. Their new AI component layer is a great addition making Rently even better.”

—WarmHaven Homes Leadership Team

About WarmHaven Homes

WarmHaven Homes offers renovated rental homes designed to make everyday living more comfortable, more convenient, and more dependable, with smart-home features and a resident experience built around consistency, care, and clear communication. To learn more, visit https://warmhavenhomes.com/.