Top SFR Operator Reduced Scams by 40% with Rently

One of the top 5 SFR companies with more than 85,000 doors under management turned to Rently to implement self-guided tours as the sole way for prospective renters to tour their available homes. They also wanted to proactively tackle rental fraud schemes and trespasser incidents when advertising their vacant listings.

Solutions Implemented

They use Rently’s secure self-guided touring service that includes a lead verification feature, Verified Renter, designed to effectively minimize incidents involving trespassers. Before every self-guided tour, prospective renters must create a Rently account and pass a stringent identity verification process. They have to provide a government issued photo ID, a selfie for facial biometric screening, and get evaluated against several other risk behavior factors.

Prospects actually provide their social security number that TransUnion validates and confirms via a soft pull of their credit. They also require correct answers to IDMA (out of wallet) questions. These critical security measures prevent bad actors from entering the platform, as individuals with ill intent are unlikely to present legitimate IDs, allowing fake ones to be identified and blocked. Additionally, upon tour check-in, prospects must confirm their location and are required to be within a certain distance of the touring property before the unique access codes are provided to enter and begin their tours.

Results

• 40% Reduction In Trespasser Incidents: Increased security measures and pre-screening proactively deters fraud while increasing lead quality without impacting lease application volume.

• 30% More Lead Engagement: Rently leads view 30% more properties, schedule tours 2 hours faster, complete 10% more tours, and tour 2 more homes on average.

• Reduced up to 90% of Time Spent on Repetitive Leasing Tasks: Automation saves valuable staff time, about 30 mins per requested showing (30 mins x 100 showings = 50 hours saved) so agents can focus on other tasks and automated tour scheduling, tour confirmations, and reminders has significantly reduced tour no-shows.
  

  “Rently’s security tools applied before scheduling self-guided tours work because scammers don’t want to give out their social security number and a fake ID does not pass through their verification processes. We’ve seen a 40% reduction in scams.”
  Manager of IT Product Management, Top SFR Property Management Company

  Want to achieve similar results to how Rently helped this top SFR operator reduce scams? Schedule a demo with our team to see how Rently can help you increase lease conversions and fight fraud.

*Refer to our Privacy Policy for how and what PII (personally identifiable information) is retained by Rently.