Your Essential Marketing Kit for Self-Guided Tours

In today’s competitive rental market, offering self-guided tours isn’t just a perk – it’s a necessity. Prospective residents crave flexibility and convenience, and self-guided tours deliver exactly that. But simply offering them isn’t enough; you need to effectively market this fantastic amenity! That’s why we’ve put together this essential marketing kit for self-guided tours to help your multifamily property get the word out about your self-guided tours and convert more leads into leases.

1. Sidewalk Sign Template

Catch the eye of passersby and drive-ins with a professional and inviting sidewalk sign. A well-placed sign can be a powerful first impression, letting people know instantly that they can explore your property on their own terms.

A-Frame Sidewalk Sign Template (24″x36″)

Our customizable sidewalk sign template makes it easy to create an eye-catching display. Simply personalize with your branding and print! Position it strategically at your property entrance, near high-traffic areas.

2. Social Media Post Template

Your future residents are spending time on social media – so you should be too! Leverage the power of platforms like Instagram, Facebook, and TikTok to spread the word about your self-guided tours.

Social Media Story Post Template (vertical, 1080×1920 pixels)

Social Media Square Post Template (square, 1200×1200 pixels)

Social Media Horizontal Post Template (horizontal, 1200×627 pixels)

These templates can also be customized with your branding. Be sure to add a caption with concise copy that highlights the benefits of self-guided tours (flexibility, convenience, no pressure!). Remember to include a clear call to action and a direct link to your tour registration page. Use relevant hashtags like #SelfGuidedTour #ApartmentTour #[YourCity]Apartments #Rentals and more to increase discoverability.

3. Add a Button to Your Property Website

Your property website is often the first stop for interested renters. Make it incredibly easy for them to find and book a self-guided tour by adding a prominent call-to-action button directly on your homepage and relevant landing pages.

This button should be visually distinct and use clear, action-oriented language like “Schedule a Self-Guided Tour,” “Tour on Your Own,” or “Explore at Your Pace.” Ensure it links directly to your tour registration page for a seamless user experience. The fewer clicks it takes, the better!

Here is a code script your website developers can copy and customize with your branding and unique self-guided tour scheduling link:

<script src="https://secure.rently.com/tour-btn.js"></script> 

<script>
showTourButton({
  position: "left-bottom",
  color: "#ffff",
  backgroundColor:"#337ab7",
  buttonText: "Self Tour Now",
  redirectLink: "https://homes.rently.com",
  fontSize: "13px",
  height: "50px",
  width: "150px"
})
</script>

Here are the areas of the script you can customize:

• position: "right-bottom" – This controls the positioning of the floating button. You have the option to choose: “right-bottom” or “left-bottom”

• color: "#f3f0e5" – This is the color of the text.

• backgroundColor:"#a83333" – This is the color of the background of the button.

• buttonText: "Self Tour Now" – This is the text on the button. This can be whatever you decide. Keep in mind that if the text is too long it can make the button look weird.

• redirectLink: "https://homes.rently.com" – This is the link the button redirects to. This should be your self-guided tour registration link from the Multifamily Manager Portal.

• fontSize: "10px" – This is the font size of the button. If the font size is not provided, the system takes the default font size to be “10px“.

• height: "150px" – This is the height of the button. If the height of the button is not provided, the system takes the default height of the button to be “151px“.

• width: "75px" – This is the width of the button. If the width is not provided, the system takes the default width to be “40px“.

4. Include Tour Registration Link in Prospect Nurture Messages

Don’t miss an opportunity to promote self-guided tours in your existing communication channels. Integrate your tour registration link into your existing messages (or create some), such as:

• Initial Inquiry Responses: When someone inquires about your property, their automated response should always include an option to book a self-guided tour.

• Follow-Up Emails: For leads who haven’t yet scheduled a tour, gentle reminders in follow-up emails can be highly effective.

• Application Confirmation: Even after an application is submitted, you can remind them about self-guided tours for future visits or to explore other floor plans.

This ensures that every potential renter is aware of this convenient option, maximizing your chances of securing a tour.

5. Set Up Integration with Apartments.com

Thousands of prospective renters browse listing sites like Apartments.com every single day. Make sure your self-guided tour option is front and center on apartments.com so renters can schedule their tour at the peak of their interest.

Rently integrates with apartments.com so renters can schedule their self-guided tour directly on your property’s listing. By making it easy for renters to book directly from where they’re already searching, you significantly increase your tour volume and lead quality. Reach our to your Client Success Manager to make sure your integration is set up.

Not Offering Self-Guided Tours Yet?

If your multifamily property isn’t yet offering self-guided tours, you’re missing out on a significant opportunity to attract and convert modern renters. Beyond just convenience, self-guided tours empower prospective residents to explore at their own pace, during hours that work for them, free from the pressure of a leasing agent. This flexibility not only enhances the renter experience but also frees up your valuable leasing staff to focus on more qualified leads and close deals. By embracing self-guided tours, you’ll increase your tour volume, expand your reach, and ultimately accelerate your leasing velocity. To learn more about how to seamlessly implement self-guided tours and transform your leasing process, schedule a demo with Rently today!