Published Oct 15, 2025

The Rently Resident Lifecycle Management (RLM) Platform

Resident Lifecycle Management Platform - listing, leasing, and living

Resident Lifecycle Management Platform - listing, leasing, and living

Since our founding in 2011, Rently has specialized in self-guided touring. Since then, we have expanded our offering to incorporate smart home technology, access control hardware, and security monitoring devices. Our software has also expanded its scope to automate marketing, leasing and home automation. Therefore, we’d like to introduce Rently as an end-to-end Resident Lifecycle Management (RLM) platform with solutions built to optimize every phase of the rental lifecycle. From listing, to leasing, to living, Rently’s products create a seamless experience for both property managers and residents. We build our solutions to support the journey of a resident from the moment they discover a property to the end of their lease. This approach ensures efficiency, improves resident satisfaction, and drives better outcomes for property operators. 

Phase 1: Listing

Resident Lifecycle Management Platform - listing connects renters with their next home

This is the initial stage where a property is prepared and marketed to prospective renters. Rently’s solutions in this phase focus on making the property accessible and appealing to a wide audience.

Rently’s ILS Homes.rently.com

Rently ILS homes.rently.com

Rently is the only self-guided touring provider with its own internet listing site where renters can search for rental properties that specifically offer self-guided tours. Homes.rently.com receives more than 6.4 million unique visitors per year. Our clients see, on average, 25% of their leads come directly from Rently.

Property Syndication and ILS Integrations

Rently ILS syndication partners

Rently acts as a marketing engine sending your listings to various internet listing sites like Zillow, Zumper, and apartments.com. The main benefit of Rently’s syndication is that when renters submit an inquiry, we automatically send them an email to self-tour. This auto-response ensures you follow up with all leads at the peak of their interest boosting conversion rates and freeing up your staff’s time.

Rently also has integrations with Zillow and apartments.com so renters can schedule their self-guided tours directly on your listings. For renters, on-listing booking creates a faster, more flexible path to seeing homes with fewer steps. For property managers and owners, capturing tours at the listing is designed to increase volume with more ready-to-tour, qualified renters and streamline scheduling so staff can focus on higher-value work.

Rently Intelligent Assistant (RIA)

Rently Intelligent Assistant (Ria)

Rently now offers an AI leasing agent, Ria, as part of our larger Rently Intelligence AI platform. Ria helps renters easily find listings and book tours while automating the lead nurturing process via omni-channel communication.

Phase 2: Leasing

Resident Lifecycle Management Platform - leasing streamlines the tour-to-lease journey

The leasing phase covers the touring, application, and screening process. Rently’s platform automates and streamlines these steps, making them faster and more efficient for everyone involved.

Seamless Data Flow with PMS Integrations

Rently Property management software integrations

Centralized Information: Rently’s platform integrates with major property management software like AppFolio, Buildium, Yardi, RealPage, and Entrata. This automatically pulls property data, including listings and their marketing details, into Rently, eliminating the need for manual data entry.

Streamlined Workflows: The integration ensures that once a lead is generated on Rently, a “guest card” is created in the PMS/CRM, providing a streamlined workflow. This means your team doesn’t have to juggle multiple applications to handle lead follow-ups and prospective tenant management. 

Self-Guided Touring Automation

self guided touring renter using wayfinding

Automated Communication: The platform automatically handles inquiry responses, tour scheduling, confirmation, and post-tour feedback. This frees up leasing staff from repetitive tasks.

Security and Access Control: Rently’s proprietary smart locks, lockboxes, and hardware (such as the Rently Smart Bolt Elite) are assigned to specific units. When a prospective renter, after passing a multi-layer security and ID verification process, books a tour, the system automatically generates a one-time, secure code for them to access the property.

Wayfinding Navigation: For multifamily properties, Rently offers “Wayfinding” GPS-style navigation, guiding renters to parking, amenities, and their specific unit. This eliminates the need for staff to provide manual directions.

Lead Nurturing: Rently automates lead nurturing throughout the leasing funnel with automated follow-up communications. The platform also provides a “Verified Renter” service for higher-quality leads.

24/7 Availability: Since the entire process is automated, Rently’s self-guided tours are available outside of standard business hours, accommodating the 40% of renters who prefer to tour at those times. This can increase tours by 25% and reduce time on the market by up to 75%.

Phase 3: Living

Resident Lifecycle Management Platform - living enhances the resident and property management experience

This phase is all about enhancing the resident experience throughout their tenancy, from access to daily life and maintenance. Rently’s suite of smart home technology is central to this phase.

Community Access Control and Security Monitoring

access control devices in their locations across a community

Security Cameras: Rently offers security camera solutions for perimeters or common areas, doorbell cameras for individual units, and license plate recognition recognition cameras for vehicle access. This enhances the overall safety and security of the property.

Access Panels: Rently’s smart access control solutions are unique in that they combine an access control panel with a credential reader/keypad and include built-in Cellular, Wi-Fi, and ethernet connectivity to simplify installations and eliminate the need for a separate hub. The Rently Access Panel with Intercom is ideal for community entrances with its QR-code based virtual intercom so residents can verify and grant access to visitors. With its smaller footprint, the Rently Access Panel Pro is perfect for common areas and amenities that don’t require an intercom.

Smart Locks: For unit doors, smart locks like the Rently Smart Bolt Elite allow residents to control access to their units using their smartphones, eliminating the need for physical keys. This also allows property managers to grant secure, temporary access for touring prospects, maintenance, or property services.

Smart Home Automation

Rently smart home portal and app

Rently’s smart home solutions enhance the resident experience and provide operational benefits to property managers by improving security, convenience, and efficiency throughout the resident lifecycle. 

For renters: From unlocking their door to changing the temperature and turning on the lights—residents can manage their entire home from their phone. This includes granting access to guests and setting up automations from frequent repeated actions.

For managers: Rently’s smart home platform allows for remote management of all smart devices, giving property managers centralized control over their units and common areas. This simplifies maintenance, access management, and property oversight.

 

By integrating solutions across these three core phases—Listing, Leasing, and Living—Rently provides a comprehensive Resident Lifecycle Management (RLM) platform that drives efficiency, improves the resident experience, and helps property managers succeed. 

Schedule a demo with our team to get started with Rently’s Resident Lifecycle Management Platform.

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