Rently Resources

Check out our latest articles, guides and reports for tips and news regarding the rental industry, smart home technology, and property management. View the upcoming conferences and webinars where you can connect with Rently. See how our customers have had success implementing Rently solutions.

Your Prospects Are Getting Lost. Here’s How Rently Wayfinding Fixes It.

Picture this: A highly motivated prospect schedules a self-guided tour at your community for 6:30 PM on a Thursday. They drive 25 minutes to get there. They find the parking lot, but then… they’re stuck...

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The Value of AI-Powered Leasing: Transforming Lead-to-Lease Conversion and Efficiency

The real estate industry is undergoing a significant transformation thanks to the integration of artificial intelligence (AI). Property managers are finding that AI tools can streamline their operations, enhance renter experiences, and ultimately boost their..

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What is Wayfinding for Self-Guided Tours?

By now, the industry knows that self-guided tours (SGTs) can make a huge impact on leasing operations, but that doesn’t mean they’re infallible. Like any new technology, SGTs have to be implemented with care and..

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How to Market Your Smart Home Tech to Renters

So you’ve deployed smart home technology at your properties—great! Now comes the critical part: making back your investment. Along with operational benefits, one of the most valuable features of smart home is how desirable it..

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Maximize Your Property Exposure with Rently’s ILS Syndication

In today’s competitive rental market, getting your vacant properties noticed is everything. Rently markets to millions of move-in ready renters on Rently’s exclusive ILS homes.rently.com, and also syndicates to top listing sites to expand your..

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Why In-House Manufacturing is the Antidote to Smart Home Supply Chain Volatility

In the rapidly evolving PropTech landscape, particularly the smart home technology landscape, the "software-only" model is facing a reckoning. As global supply chains remain susceptible to semiconductor shortages, geopolitical shifts, and logistical bottlenecks, property operators..

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Rently 2026 Renting by Generation Report

63% of Gen Z Say Speed and Ease Matter Most in the Renting Experience For years, renting was framed as a short-term stop on the way to homeownership. But in 2026, long-term renting is becoming..

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How to Calculate the ROI of Smart Home Technology

In 2026, smart home technology has officially shifted from a "luxury amenity" to "core infrastructure". Whether you own/operate single-family rentals or a multifamily portfolio, the question is no longer if you should upgrade, but how..

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How Smart Home Tech Facilitates Self-Guided Tours

As self-guided tours (SGTs) continue to gain popularity in the rental housing industry, there are still many who are skeptical. One of the best ways to ensure your self-guided tours are secure and effective is..

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The Resident Experience Reimagined: Optimizing the Living Phase

In our previous deep dives, we explored how the Rently Resident Lifecycle Management (RLM) Platform captures interest in the Listing Phase and streamlines conversions in the Leasing Phase. But the longest,and most impactful, part of..

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From Lead to Lease: Optimizing the Leasing Phase

In the first part of our series, we explored how Rently’s Resident Lifecycle Management (RLM) Platform optimizes the Listing Phase by syndicating properties and engaging prospects with AI. But once a prospect is interested, the..

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Optimizing the Start of the Resident Lifecycle: The Listing Phase

In the competitive world of leasing rentals, the "first impression" isn't made at the front door; it’s made on the screen. For both single-family and multifamily operators, the ability to capture interest, verify quality leads,..

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