From Lead to Lease: Optimizing the Leasing Phase

In the first part of our series, we explored how Rently’s Resident Lifecycle Management (RLM) Platform optimizes the Listing Phase by syndicating properties and engaging prospects with AI. But once a prospect is interested, the real work begins: getting them in the door and signing a lease.

The Leasing Phase is the most labor-intensive part of the resident journey. Traditionally, it’s a logistical mountain of coordinating schedules, managing keys, and following up. Rently transforms this bottleneck into a streamlined, automated workflow. By combining smart hardware with intelligent software integrations, we help property managers convert leads into residents faster than ever before.

1. Unified Scheduling: Choice Without the Chaos

Every renter has a different preference. Some want a personal touch; others want to explore at their own pace. Rently’s RLM platform allows you to offer both without doubling your workload.

• Online Scheduling: Prospects can book tours directly from your website or ILS. Our platform syncs with your leasing team’s calendars in real-time, preventing double bookings.
• Agent-Led Tours: For prospects who want a guided experience, Rently automates the booking and confirmation process, ensuring your agents show up to high-intent appointments.
• Fully Self-Guided Touring: For the 40% of renters who prefer to tour outside of standard 9-to-5 business hours, Rently’s industry-leading self-guided touring technology allows them to visit safely and independently.

2. Proprietary Hardware: The Keys to the Property

Self-guided touring is only as good as the hardware supporting it. Unlike “off-the-shelf” solutions, Rently’s proprietary hardware is purpose-built for the rigors of property management. Our integrated access control solution ensures that the “handing over of the keys” is handled digitally and securely.

3. Real-Time PMS & CRM Integrations: Closing the Data Loop

Automation is useless if your team still has to manually update your Property Management Software (PMS). Rently’s deep integrations with Yardi, RentCafe, AppFolio, RealPage, Buildium, Entrata, Funnel, Knock, and more ensure the leasing phase is data-driven and transparent.

• Unit Detail Sync: All unit details are pulled directly from your PMS so your team can activate available units for tours with the click of a button.
• Automated Guest Cards: When a tour is scheduled, a guest card is instantly created in your PMS/CRM and updated throughout their leasing journey.
• Instant Feedback: After a tour ends, Rently automatically prompts the prospect for feedback and pushes those insights directly to your dashboard. This allows leasing agents to follow up immediately. We also share your application link after the tour to convert leads while their interest is at its peak.

4. Maximizing Leasing Velocity

By removing the physical and scheduling barriers to touring, Rently significantly increases leasing velocity. When prospects can tour on their own schedule and agents are freed from the “no-show” cycle of manual tours, units get filled faster.

With Rently, automation and convenience don’t mean sacrificing customer experience either. For multifamily communities, Rently’s one-of-a-kind Wayfinding technology guides prospects around the property via GPS blue-dot mapping similar to Google Maps. Each prospect can create their own bespoke touring experience by choosing which amenities and units they want to see. Wayfinding lets prospects know exactly where to go so they don’t get lost or frustrated. Meanwhile, managers get that tour data to make informed decisions about amenity and floor plan offerings.

Our RLM platform ensures that the transition from “interested prospect” to “verified applicant” is a single, cohesive motion. You aren’t just conducting endless showings; you’re managing a high-conversion sales funnel.

The Bridge to Living

Optimizing the leasing phase is about more than just opening doors; it’s about removing every possible friction point that stands between a renter and their next home. By the time a prospect finishes their Rently tour, they’ve already experienced the modern, tech-forward lifestyle your property provides.

Coming Up Next: In the final part of our series, we’ll explore the Living Phase. Learn how the same hardware and software used during the tour become the foundation for a premium, long-term resident experience.