Rently 2025 Apartment Design & Decor Trends Report

Here’s the top design trends shaping how renters make their apartment feel like home in 2025—no mortgage required.

With apartment living on the rise and homeownership increasingly out of reach, renters are turning to design to reclaim control over their spaces in 2025. The way they decorate speaks volumes about their lifestyles, priorities, and the cultural shifts shaping how people live today.

To explore the creative ways renters are styling their spaces while working within the constraints of rental living, Rently partnered with the third-party survey platform Pollfish on the Rently 2025 Apartment Design & Decor Trends Report to uncover the plans of 500 U.S. adults aged 18+ who live in a rental home and are planning to refresh or decorate their space in 2025. 

This year, renters are opting for intentional design: spaces that feel curated, not cluttered; stylish, but never impractical. Affordability is top of mind, but renters aren’t sacrificing personality for budget. TikTok-fueled trends are influencing everything from statement rugs to DIY-friendly upgrades, while sustainability continues to gain traction—just as long as it doesn’t break the bank. Whether it’s a carefully curated gallery wall, renter-friendly storage solutions, or the perfect mood lighting, one thing is clear: renters are determined to make their spaces feel like home.

“Renters today aren’t just looking for a place to live; they’re rethinking how a space can work for them,” said Merrick Lackner, CEO, Rently. “Aesthetics matter, but so do adaptability, functionality, and self-expression. Renters are making more intentional choices, blending style with smart solutions that fit their evolving lifestyles.”

Key Findings

In 2025, renters are proving that design isn’t just for homeowners. They’re finding ways to blend function with style, using renter-friendly updates, high-impact statement pieces, and budget-conscious investments to create a home that feels intentional, stylish, and uniquely theirs.

1. Budget-friendly makeovers are the norm. A third of renters (38%) plan to keep their décor spending between $101-$500, but 29% are willing to invest up to $1,000 to create a space that feels like home.
2. Cozy, moody, and minimalist vibes are here to stay. 87% of renters say they’d rather stay in than go out, and are creating cozy, well-curated spaces that feel like a personal retreat. 79% are embracing soft, layered lighting to set the mood, while 72% stick to minimalism, favoring clean lines, warm neutrals, and intentional design choices that make their homes feel both stylish and serene.
3. Smart home technology and pet-friendly are the new must-haves. 71% of renters are looking for built-in security cameras, 33% prefer keyless entry, and 50% want smart lighting to set the mood. And since home is just as much for pets as it is for people, 69% of renters are designing with their furry friends in mind.
4. Some trends are officially over. Say goodbye to chevron prints (66%), paisley patterns (71%), and the Coastal Grandmother aesthetic (63%)—renters are moving toward more curated, layered spaces with vintage influences.
5. Living rooms and bedrooms are the epicenter of design. 46% of renters focus on refreshing their living rooms, while 44% bring a fresh look to their bedrooms. Outdoor spaces are also getting a glow-up, as 11% turn balconies and patios into functional retreats.
6. Renter-friendly upgrades take center stage. With lease restrictions limiting renovations, creativity thrives—45% of renters plan to refresh their space simply by rearranging furniture, 37% will turn to plants for a natural touch, and 32% will tackle DIY projects to make their apartments feel more personal.
7. Sustainability matters—if the price is right. 69% of renters say they’re looking for eco-friendly décor, but for 49% of renters, affordability determines whether sustainable décor makes it into their homes.
8. Function-first design dominates. While 55% of renters still put affordability first, that doesn’t mean they’re willing to sacrifice style. 7% prioritize aesthetics over amenities, proving that even temporary spaces deserve a well-designed touch.
9. TikTok and Pinterest shape rental aesthetics. Design trends continue to be driven by social media, with 30% of renters looking to TikTok for home inspiration and 31% building their dream spaces through Pinterest boards. 

Function Meets Personality: What Renters Really Want

Finding the perfect rental is a balancing act—one that weighs practicality against personal style. For most renters, affordability is non-negotiable, with 55% citing cost as their top priority. Location follows closely behind at 19%, while 14% rank safety as their main concern. But that doesn’t mean aesthetics take a backseat. In fact, 7% of renters say the overall look and feel of a space matters more than amenities, proving that style still plays a role in the decision-making process.

Beyond rent and location, convenience is shaping the modern renter’s dream home. Walk-in closets, in-unit laundry, and sleek kitchen appliances top the list of must-have features, blending function with form. And as renters increasingly prioritize ease and security, smart-home technology is making its way into the mainstream. Security cameras are the most coveted upgrade, with 71% of renters favoring them, while 33% are drawn to keyless entry and 50% opt for smart lighting to set the perfect ambiance.

While cost remains a driving factor, today’s renters aren’t just looking for a place to live—they want a space that works for them. To find the perfect home, 70% of renters turn to online home search tools such as Rently or Zillow, 38% use a real estate agent or apartment locator service, 33% drive around desired neighborhoods, and 38% rely on word of mouth.

How Renters are Making Over Their Spaces Without Breaking the Bank

For renters, home is more than just a place to sleep. It’s a canvas for self-expression, a cozy retreat, and a space worth investing in. In 2025, renters are doubling down on décor, prioritizing comfort, personality, and functionality as they refresh their apartments with budget-savvy upgrades.

The living room remains the heart of the home, with 46% of renters planning to redecorate their main gathering space this year. Bedrooms are a close second at 44%, as more renters look to create serene, stylish escapes from the outside world. But it’s not just about interiors. Outdoor spaces are seeing a glow-up too, with 11% of renters setting their sights on balconies and patios, proving that rental-friendly outdoor styling is officially having a moment.

As for design and decor trends, renters want warmth and character, but they’re also keeping a close eye on the bottom line. While 38% say their main goal is to make their space feel cozy and inviting, 20% prioritize a home that reflects their unique style, and 31% are all about budget-friendly choices. And while entertaining and following trends might play a role, the biggest motivator for a refresh? Pure self-care. 59% of renters are redecorating simply because they’re ready for a change.

Renters are also getting strategic with their spending. Most plan to keep their décor budget between $101-$500 (38%), though nearly a third (29%) are willing to invest up to $1,000 to bring their vision to life. And when it comes to shopping, they’re opting for a mix of convenience and curated finds. Amazon (62%), Walmart (59%), and Target (40%) remain go-to sources for accessible, budget-friendly updates, but secondhand is having a resurgence—39% of renters are hitting thrift stores for vintage gems, while 17% are scouring Etsy for handmade and one-of-a-kind pieces.

For many renters, sustainability matters, but it has to be affordable. 69% of renters say they’re looking for eco-friendly décor, but for 49% of renters, affordability determines whether sustainable décor makes it into their homes. Cost remains a key factor in purchasing decisions, meaning renters are more likely to choose sustainable products if they are competitively priced with traditional alternatives.

How Renters Weigh Budget, Space, and Length of Stay

For renters, decorating isn’t just about style, it’s about strategy. With 65% of renters staying in their homes for three or more years, their approach to décor is shaped by how long they expect to call a space their own. Those planning for a longer stay are more willing to invest in high-quality, long-lasting pieces, while the 35% of renters who anticipate moving within two years opt for budget-friendly, flexible décor that won’t feel like a waste when it’s time to pack up.

But even with a clear vision, decorating a rental comes with its own set of challenges. Budget constraints are the biggest hurdle, with 43% of renters ranking it as their top struggle when trying to personalize their space. Space limitations follow closely behind, with 34% citing it as a key frustration, while lease restrictions—no painting, no drilling, no permanent changes—are a challenge for 30% of renters.

Still, renters in 2025 are proving that limitations spark creativity. Whether they’re among the 30% who invest in timeless, versatile pieces that can move with them from one home to the next or part of the 22% who focus on budget-friendly, temporary updates, renters are mastering the art of stylish yet flexible decorating.

• • Peel-and-stick wallpaper, favored by 15% of renters, has become a popular way to add personality without risking a security deposit. 
  • Multifunctional furniture is also on the rise, with 25% of renters opting for space-saving pieces that can adapt to different layouts.
  • Lighting is another game-changer—34% of renters are using decorative lighting to create ambiance.
  • Soft furnishings are another go-to strategy, with 55% of renters using pillows and blankets to refresh their décor, 56% adding rugs, and 50% turning to curtains for a quick and affordable transformation.
  • Even within tight budgets and strict lease agreements, today’s renters are proving that a little creativity goes a long way in making a rental feel like home. By embracing flexible, non-permanent updates, they are redefining what it means to personalize a space—without breaking the bank or the lease.

What’s In and What’s Out in 2025? The Apartment Design & Decor Trends Renters are Loving (and Leaving Behind)

Renters in 2025 are gravitating toward a mix of modern and timeless styles, blending sleek design with nostalgic touches. Modern aesthetics continue to dominate, with 48% of renters favoring clean lines and contemporary finishes. Meanwhile, 36% are embracing classic and traditional elements, proving that timeless design never truly fades. Minimalism remains a strong influence for 32% of renters, while vintage-inspired décor is making a comeback, capturing the interest of 28%.

Trendy renters in 2025 aren’t just decorating—they’re curating spaces that feel personal, flexible, and full of character. Some styles are rising fast, while others? Well, let’s just say they had a good run.

So, what’s in for 2025?

• • Staying in is the new going out. Cozy nights at home are dominating social calendars, with 87% of renters preferring staying in over going out.
  • Friendsgiving is officially a staple. The tradition of gathering with chosen family isn’t going anywhere. 73% of renters say Friendsgiving is here to stay.
  • Minimalism still holds strong. Simple, clean aesthetics remain a renter favorite, with 72% still embracing the less-is-more approach.
  • Mood lighting is a must. Harsh overhead lights? No thanks. 79% of renters are opting for softer, layered lighting to create ambiance.
  • Plants are still a home essential. Greenery is king, with 87% of renters agreeing that plants are a forever trend.
  • Vintage influences are thriving. Whether it’s thrifted finds or retro color palettes, 75% of renters are all in on nostalgic décor.
  • Gallery walls are still going strong. 67% of renters love a well-curated wall, proving that personal expression in home design is more important than ever.
  • Statement rugs are making an impact. A bold rug can transform a space, and 68% of renters are here for it.
  • Pet-friendly décor (and celebrations) is a priority. As more renters embrace life with furry friends, 69% are seeking stylish, functional pieces that accommodate pets. And 60% declared pet celebrations as in for the year.
  • Accent walls are back. Whether it’s a pop of color or a bold wallpaper choice, 65% of renters say accent walls are trending again.
  • Crafting with friends is having a moment. DIY nights and creative get-togethers are in, with 63% of renters embracing hands-on, social projects.

And what’s on its way out?

• • Chevron patterns are officially over. 66% of renters say this zigzag trend needs to stay in the past.
  • Paisley prints are getting the boot. 71% of renters are done with this busy, swirling pattern.
  • Maximalism is losing steam. While some still love it, 58% of renters are shifting toward more curated, intentional spaces.
  • Animal prints are fading. Once a bold statement, 64% of renters say animal prints are on their way out.
  • Coastal Grandmother aesthetic is cooling off. The breezy, beachy vibe is losing traction, with 63% of renters moving on.
  • Bar carts are losing their appeal. Once a must-have for stylish entertaining, 56% of renters are leaving them behind.
  • Salt lamps are dimming. The once-trendy glow isn’t as popular anymore, with 57% of renters saying it’s time to move on.
  • Charcuterie boards are no longer a party essential. Once an Instagram staple, 52% of renters say elaborate spreads are out for the year.

How Renters are Making Their Spaces Unique

2025 apartment decor is about more than following trends—it’s about creating spaces that feel personal, comfortable, and reflective of their individuality. While lease restrictions often prevent major renovations, renters are finding creative ways to make their homes their own without breaking the rules or their budget.

• • • Social media continues to shape rental décor, with 30% drawing inspiration from TikTok and 31% curating their vision through Pinterest, while 27% prefer discovering styles in retail stores. To bring in color without painting, 56% use artwork, 55% incorporate bold rugs, and 34% turn to decorative lighting, such as LED strips and statement lamps, to add warmth and dimension.
    • Renters are embracing budget-friendly updates to refresh their spaces. 45% rearrange furniture, 37% bring in plants, and 32% tackle DIY projects, turning small changes into high-impact design upgrades. 
    • Renters are finding small, impactful ways to add style to their kitchens. 29% use compact plants and herbs, 22% add peel-and-stick backsplashes, and 37% display decorative jars or containers for pantry staples.
    • Renters with roommates are finding compromise when it comes to blending styles without clashing. 23% combine budgets and agree on purchases that suit everyone’s tastes, 20% keep shared spaces neutral and just add pizzazz to their personal areas, and 19% mix and match styles to create an eclectic shared look. 8% said they haven’t found that balance and tend to have conflicts with roommates over decor. 
    • Remote and hybrid work continue to shape renter decisions. 43% of renters say working from home has influenced their décor choices, with 27% focusing on making their space more comfortable for work, 19% carving out a dedicated home office or workspace, and 15% investing in multi-purpose furniture that balances their work and living needs.

Conclusion

Renters in 2025 are redefining apartment living, proving that even temporary spaces can feel like home with the right design choices. As affordability remains a concern, renters are getting resourceful and strategic, focusing on budget-conscious updates, sustainable solutions, and décor that blends style with function.

The key takeaway? Flexibility is everything. Whether it’s multifunctional furniture, smart-home tech, or decor swaps that don’t require landlord approval, renters are prioritizing design choices that adapt to their needs without long-term commitment.

For landlords and property managers, supporting these trends means offering rental-friendly enhancements, such as smart security options, customizable storage, and design-conscious amenities that renters value. For retailers, the demand for affordable, high-quality, and versatile furniture continues to grow, as renters look for pieces that can transition with them from one space to the next.

“Whether it’s incorporating smart-home technology, maximizing small spaces, or balancing sustainability with affordability, renters are making thoughtful choices that reflect their lifestyles,” said Merrick Lackner, CEO, Rently. “This shift presents new opportunities for property managers and retailers to better support the modern renter by offering flexible solutions with both convenience and personalization. The future of rental living is about more than four walls—it’s about creating a space that truly feels like home.”

Today’s renters aren’t just settling for a place to live. They’re crafting a home that reflects their lifestyle, values, and personality. By understanding these shifts, the rental industry can evolve to better support the modern renter’s desire for flexibility, creativity, and comfort.

Design & Decor Trends Survey Methodology

To compile the 2025 Apartment Design & Decor Trends Report, Rently used the third-party survey platform Pollfish to conduct an online survey in January 2025 of 500 U.S. adults aged 18+ who live in a rental home and are planning to refresh or decorate their space in 2025. Researchers reviewed all responses for quality control.