The U.S. housing market is experiencing a pivotal moment. A nationwide housing shortage has contributed to increased demand for rental properties, potentially putting pressure on property owners and managers to maximize efficiency while meeting the evolving expectations of renters. At the same time, the rapid growth of smart home technology has begun to transform the way people interact with their living spaces, with renters increasingly expressing a preference for convenience, security, and seamless digital experiences as desirable amenities. Enter Merrick Lackner, co-founder and CEO of Rently.
Published Feb 21, 2025
Merrick Lackner on Rently’s Role in the Evolving Rental Market
From the Blog
You might also like these articles
New Florida Statute Offers Rently Clients The Ability To Be Shielded From Liability
A new Florida statute offers Rently clients the ability to shield themselves from legal liability in instances of theft, property damage, breaking and entering, and other criminal cases. Oftentimes, these situations can blossom into costly..
Access Control & Intercom Systems: 2025 Buyer’s Guide
So, you’ve been tasked with identifying, purchasing, and implementing an access control solution in your apartment community. Not to worry — this guide will provide a quick comparison of the access control & intercom solutions..
Rently 2025 Apartment Design & Decor Trends Report
Here’s the top design trends shaping how renters make their apartment feel like home in 2025—no mortgage required. With apartment living on the rise and homeownership increasingly out of reach, renters are turning to design..
The New Smart Hub for the Modern Renter
The modern renter doesn’t just want to live in a smart, connected environment with modern amenities — they expect it. In fact, according to a Rent.com survey, 82% of renters want at least one smart..