Published Dec 13, 2018

Self-Showing Is The Future – And Rently Is At The Helm

Futureofrealestateshowing

Join The Future Of Real Estate Showings

FutureOfRealEstateShowing

While self-service might not be the first thing that comes to mind for most Property Managers when it comes to the leasing process, it certainly should be. Customer service trends have been rapidly changing with our society’s increasing technological dependence. In fact, self-service is quickly moving beyond being simply an “option” to consumers.

Think about it: technology has allowed us to seamlessly purchase a coffee or meal from our phone, or schedule a ride without having to hail a taxi. With this in mind, why not use technology to offer more options to tenants?

The growth of self-showing technology is quite apparent in the real estate industry, especially in recent years – and it certainly doesn’t show a decline any time soon.

“One reason that self-guided tours will be more widely adopted is cost. Right now, tours are a few hundred dollars per community (apartment), but that should come down,” writes Les Shaver for the National Apartment Association (NAA).

It’s time for property managers to harness the technology that will make self-showing effective. According to the NAA, self-showing tours will be widely adopted for several reasons, efficiency and cost-effectiveness being at the top of that list.

What Is Self-Showing Technology?

Services like Rently provide the future of self-service in the Property Management industry. We’re paving the way for you to reach more tenants, show more vacancies, and execute more leases. With the Rently Showing Solution, potential renters can view a rental property on their terms at a time of their choosing.

Why Self-Showing?

The rise of self-showing isn’t just due to technological convenience. The traditional 9-5 work environment is no longer the way renters are earning income. In fact, according to Statista findings based on data from both Upwork and Edelman, 35% of the U.S. workforce – 55 MILLION people – were freelancers in 2016, two million more just two years prior. Meanwhile, our statistics show that 40% of renters usually look at properties after work or on the weekends. Though this might present a challenge to Property Managers when it comes to scheduling showings, the need for a solution that serves both managers and renters is here.

Whether your prospective tenant has availability at 6:00 p.m. or 8:00 a.m. you’ll be able to meet their needs, setting you apart from other property management firms which only offer showings at “traditional” times. That flexibility extends to your office as well. Wouldn’t it be nice to leave the office at a reasonable time while leasing more properties?

How Does Rently Make Self-Showing Easy?

As the industry’s premier real estate showing service, the Rently system enables property managers to allow self-service showings of their vacant properties to verified potential tenants. Rently focuses on making the process both efficient and safe; by using the system, you can rest assured that you’re only letting verified renters inside, you’re mitigating property damage, and you’ve got eyes on who’s at what property and when.

Institutional firms aren’t the only groups that can profit from Rently’s solutions. Small property management firms can reap as many benefits from Rently’s resources because our solutions are scalable. A single Property Manager can now manage showings for your firm’s entire portfolio, essentially allowing your managers or showing agents to be everywhere at once.

Not only does Rently’s self-showing solution give your tenants any time access to your properties, but the Rently scheduling platform also allows tenants to schedule an in-person showing with you without having to call. This state-of-the-art automation enables you to manage more with less, right from your office – and can help you properly prepare for the future of real estate showing.

Ready To Get Started with Rently?

We’re excited to invite you to learn more about how Rently can improve and optimize your business. Feel free to explore our blog for more great content on our services, and connect with us today to get started. We look forward to hearing from you soon!

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