“With Rently, our community managers reach their leasing goals faster! Rently’s self-guided touring service is complimentary to their roles, as they are able to do more without increasing overhead while capturing more leads, scheduling and completing more tours, and ultimately closing more leases.”
—Hannah Bailey, Senior Marketing Manager at Raintree Partners
Overview
Raintree Partners owns over 8,000 multifamily units across 50 assets in California. Raintree Partners purchases existing multifamily communities and develops their own while working closely with third-party management teams for operations. With numerous stabilized communities and high foot traffic, Raintree sought a self-guided touring solution to better manage incoming leads when on-site staff were occupied or unavailable, ensuring no potential renter was missed or turned away. A key requirement for their chosen solution was avoiding unit lock upgrades/swap outs at their communities, as many evaluated solutions mandated smart lock purchases, which meant a substantial $90,000 upfront hardware investment for every 500+ unit community.
The Solution
Raintree Partners ultimately chose Rently as their multifamily self-guided touring partner because of its intuitive renter experience and exclusive Wayfinding GPS-style walking route planner, which eliminated the need for app downloads and was easily adopted by their on-site community managers. Additionally, Rently’s use of strategically placed lockboxes allowed Raintree Partners to avoid the significant upfront hardware investment of smart locks for each unit. Finally, Rently’s seamless integration with Raintree’s existing proptech tools, RealPage and Knock, streamlined existing workflows by automating data exchange between their PMS and CRM tools with Rently. Raintree Partners plans to expand Rently self-guided touring across their portfolio.
Rently’s self-guided touring service offers community-specific customization, ideal for Raintree Partners’ diverse garden-style and podium communities. Recognizing self-guided tours as a necessity, Raintree Partners has met renter demand (83% desire self-guided tours), leading to a 46% increase in their after hours and weekend tour traffic. Rently also enhances on-site staff efficiency by automating tour scheduling, freeing up valuable time—about 30 minutes per tour, making Rently complimentary to their roles, as they are able to do more without increasing overhead. Their lead-to-lease process typically sees potential renters taking a self-guided tour first, then engaging with staff at their peak interest, leading to more signed leases.
The Results
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Rently delivers more engaged potential renters
80% of potential renters schedule and tour on the same day.
75% of scheduled tours are completed (tour conversion rate).
54% of self-guided tours are taken during regular business hours.
46% of self-guided tours are taken during non-office hours.
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Rently’s community-specific customization delivers the ultimate frictionless experience
Potential renters enjoy the additional touring method and self-service experience.
Visitors do not need to download an app, most just use their smartphone web browser.
Customized Wayfinding maps help potential renters navigate the entire community without assistance.
Tour scheduling automation accelerates leasing velocity, eliminating up to 90% of repetitive tasks, which saves approximately 30 minutes per tour.
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Rently integrates with top PMS & CRM tools for greater leasing efficiency
Rently integrates with Raintree Partners’ existing tech stack, RealPage and Knock. Rently automatically pulls property listing data and marketing details from RealPage, eliminating the need for duplicate data entry. It then pushes lead touring data into Knock to effectively track leads through the funnel and focus on the right leads, not tire kickers to increase lease conversions.
How It Works
Rently’s self-guided tours with Wayfinding provides potential renters with a GPS-guided walking route during their tour, detailing parking and amenities—all without staff assistance. This touring feature has even boosted Raintree Partners’ walk-in traffic, as visitors can instantly scan QR codes on “Self-Tour Now” signage at the communities to begin a tour. Post-tour, interested leads often contact on-site staff immediately to progress toward signing a lease. Raintree Partners considers Rently a crucial renter qualifying tool and strategically employs various signage, including QR code flyers at leasing office doors for after-hours tours, flyer stands for staff to offer self-guided tours during busy periods, and in-unit flyers for availability and general rental information. According to
“Rently makes it easy for leads to tour the same day. As people drive by they see our “Tour Now” signage and simply scan the QR-code and within minutes they’re touring a vacant apartment home. No app to download, no lengthy forms to fill out, and Rently’s customizable Wayfinding GPS-style walking route planner makes it simple and intuitive for leads to navigate the property without assistance.”
—Hannah Bailey, Senior Marketing Manager at Raintree Partners
About Raintree Partners
Raintree Partners is a private commercial real estate investment company principally engaged in the acquisition, development, and redevelopment of multifamily residential and mixed-use properties in the major West Coast markets, with a particular geographic focus in California. They believe in investing in properties long term. That means embedding themselves and their third-party management company partners in the communities and the experiences of the people who are living, working, and playing there. By focusing on the needs of their residents, they offer more than just an apartment, they provide a place renters are excited to call home. To learn more, visit raintreepartners.com.
