Founded in 1985, PRG Real Estate owns and manages over 11,000 units across 43 apartment communities throughout the Southeast and Midwestern United States. PRG Real Estate operates under the strong conviction that the key to their success is their passion for creating a quality living experience for their residents. They constantly push the boundaries of excellence by adopting leading-edge technologies and business strategies to enhance and streamline their operations.
The Solution
In 2020, PRG Real Estate evaluated several proptech providers before selecting Rently, which stood out for its advanced self-guided touring service enhanced with Wayfinding capabilities, a dynamic mapping technology that powers a GPS-style walking route planner making it easier for prospective renters to tour all on their own as it provides instructions and visual directions during the entire touring journey, from parking to touring the apartment, amenities, and more. Additionally, Rently powers a comprehensive reporting dashboard and offers a seamless integration with Apartments.com. This integration allows prospects to schedule self-guided tours directly from their listing, streamlining the renter experience. The Rently solution enables PRG Real Estate to offer greater flexibility for both leasing teams and prospects, particularly those with traditional 9-5 schedules, by extending touring options beyond standard office hours. The self-guided tours also cater to a broad range of renter preferences, especially tech-savvy Gen Z prospects who prefer to explore apartments independently, without the presence of a leasing agent. This touring option not only meets the demand for a more convenient, less sales-driven experience, but also helps leasing agents focus on prospects specifically seeking agent-led tours, optimizing their time and improving overall efficiency.
PRG Real Estate appreciates how quickly and smoothly the Rently solution was implemented. From contract signing to going live with self-guided touring, the entire process took just two weeks.
“Rently’s Self-guided Tours with Wayfinding did a great job of solving our goal of offering touring flexibility beyond typical office hours. We’re experiencing a 28% increase in after hours tours and impressively, 5% converted into leases.”
Devon Mendez, Marketing and Branding Manager, PRG Real Estate
The Results
- 85% of Leads Schedule & Take Self-Guided Tour Same Day
- Capturing more leads at their peak of interest
- Automated tour scheduling & confirmations reduce no-shows
- The best tour experiences lead to more signed leases
- Consistent Positive Feedback From Prospects
- Wayfinding’s intuitive GPS-style walking route planner makes tours easier
- Prospects describe the self-touring experience as intuitive & user-friendly
- 85% of leads give their tours a 4 to 5-star ratings
- 28% of Tours Occurred After Hours
- 5% of after-hours tours convert into leases
- Minimal Impacts to Leasing Goals During Covid Pandemic
- “When most other leasing offices were shut down, our renter leads were able to schedule convenient in-person tours and view properties on their own, at their preferred day and time, safely and securely, without impacting our leasing goals.”
Devon Mendez, Marketing and Branding Manager, PRG Real Estate
- “When most other leasing offices were shut down, our renter leads were able to schedule convenient in-person tours and view properties on their own, at their preferred day and time, safely and securely, without impacting our leasing goals.”
How It Works
Rently’s Self-Guided Touring platform with Wayfinding creates a frictionless touring experience for prospective renters. Its dynamic mapping technology powers a GPS-style walking route planner that helps renters easily identify the best place to park, quickly locate a lockbox entry point, and then independently find their way to the precise unit they are scheduled to tour, as well as guide them to community amenities, and then route them back to the parking lot—all without a leasing agent’s assistance or friction. Self-guided touring remains popular with prospective renters, according to a Rentcafe.com survey, 83% of renters would use self-guided tours. Rently touring data shows that 42% of renters prefer to tour outside of regular business hours, making it an essential part of a community’s available touring options. Additionally, most clients also experience a 25% to 30% increase in lead traffic to their communities directly from Rently.com’s Internet Listing Site.
Rently accelerates leasing efforts, enhances the prospects’ experience with your brand, and maximizes lease conversions. Rently also integrates with leading property management system (PMS) software and customer relationship management (CRM) software to avoid duplicate data entry and ensures accurate data transfer between systems. Rently’s implementation team exceeds expectations by delivering customized training sessions and ensures seamless integration of key data between the Rently dashboard and their other systems.
About PRG Real Estate
PRG Real Estate is a multifamily investment and management company that owns $2.0 billion of apartment homes across its 11,000-unit portfolio, with 300+ employees nationwide. PRG believes that the only way to offer a quality living experience is through its people. They achieve this mission by hiring and training the best in the industry and creating a supportive and rewarding workplace that inspires its people to achieve great things together. For more information, visit www.prgrealestate.com.
“We love the ability that our prospects can schedule a self-guided tour directly from our listings on the Apartments.com platform. Not a lot of vendors have that type of integration. That was definitely a big selling point for Rently.”
Devon Mendez, Marketing and Branding Manager, PRG Real Estate
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