How Rently Helped Top SFR Operator Skyrocket Lead Conversions and Reduce Rental Fraud

One of the top 5 SFR companies with over 53,000 units under management relies heavily on Rently’s innovative proptech tools to continually drive efficiencies across their operations and proactively fight rental fraud, which unfortunately is a common occurrence in the single-family rental market.

Solutions Implemented:

Rently helped this top SFR operator calm the property management chaos and combat rental fraud schemes with our best-in-class Single Family Leasing Automation Platform. They rely on Rently to fill vacancies faster with the right renters. They have been able to reduce their lead-to-lease time, easily advertise properties, automate repetitive leasing tasks saving valuable staff time, and deter rental fraud, while receiving more qualified renter leads — all from one powerful platform.

Rently’s secure self-guided touring platform includes Verified Renter, a lead verification service that has helped top SFR company attract more renter leads, and prioritize follow ups with their most engaged leads, which has led to more signed leases. In addition, Rently’s advanced security tools have enabled them to be more proactive in their fight against rental scams, fraud, and squatters. 

Results:

Improved Lead Conversion Metrics

Improved leads-to-application ratio by 100% 

Increased leads-to-lease conversions by 200%

Improved lead engagement: leads view 30% more properties, schedule tours 2 hours faster, complete 10% more tours & tour 2 more homes on average 

Saved valuable staff time: 40% of leasing agents’ time is saved no longer chasing unqualified leads

Proactive Rental Fraud Prevention 

Rently’s Verified Renter lead verification service delivers high-intent, less-risky leads from stringent security processes, identity & location verification, plus pre-screening questions to ensure they ‘know their leads’ before self-touring

Over 70% reduction in rental scams/trespasser incidents across their portfolio from Rently’s advanced security tools and Verified Renter

“With Rently, we’ve experienced a 70% reduction in trespasser incidents. Rently has also proven itself to be a really great tool for our leasing agents, as it helps them prioritize how they handle leads. Rently’s Manager Portal provides a color coded visual, making it easy to identify their most engaged leads first, resulting in higher lease conversions.” 

Chief of Staff, Top 5 SFR Company

Want to achieve similar results to how Rently helped this top SFR operator? Schedule a demo with our team to see how Rently can help you increase lease conversions and fight fraud.